Opening wholesale liquor business is very profitable yet you need to understand all aspects of it. The start of wholesale liquor business might be a little bit complicated but once you get this business running for a few months everything would be fine.
Wholesale Liquor Business license
For many countries like in Africa, before beginning the wholesale liquor business or distribute liquor you are required to have liquor business license. Acquiring license is required by the law in order to strictly control the distribution of liquor products. If the liquor products are sold in the market without license they will be considered as breaking the law, and somehow your business could be suspended by the local authorities or professional institutions. In order to avoid any problems related to the license, you need to hire a lawyer to organize and finalize your business documents to get the liquor license. Again, please be aware that without the license, you will be subject to fines.
Finding Wholesale Liquor Suppliers
Since you are running a wholesale liquor business, you have to seek the way to get those products first. You may have to do online research and decide to choose the supplier types such as manufacturers, distributors or importers. Choosing the right supplier will help you save a lot of money. Generally, make sure that you have compared the prices among several suppliers who could offer you the products you need. In addition to the points above, you are about to think of quality of the products as well. You may find a supplier that offers you top-shelf alcohols and liqueurs. Product quality and the price really matters to any business especially wholesale liquor business.
Advertisement Would Help Your Wholesale Liquor Business
Advertisement is seen as the best marketing tool to promote your liquor products. There are many kinds of advertising media out there you can start your advertisement campaign such as newspaper, magazine, outdoor advertising, broadcast advertising or public service advertising. Broadcast advertising seems to be more popular for many kinds of business not only liquor business. Some other wholesale liquor business owner consider using internet (Facebook, Google Adwords) to introduce their new liquor products to the costumers. How about you? What kind of advertisement are you going for?
Considering the Safety of Your Store
Besides getting the license and promoting you product or store, you also have to consider the safety of your store personnel and the security of your liquor store. Most wholesale liquor business stores are one of the most targeted stores for crime. You need to consider with utmost care on how you are to protect your investment. Installing high-tech gadgetry and posting security personnel in and around your store are options you may want to enforce but being watchful is always the key to frustrate those who are most likely to attempt a hold-up or outright thievery.
Finding a Good Location
Placing your store at a good location is also considered as a main concept to make your business more profitable. High traffic area will feed your business much better than a quiet one especially for wholesale liquor business store like yours . It is all about supply & demand issue. The only disadvantage of high traffic area is that it will cost you more money to rent or to buy the property to open your store. If you go into an area that is not too busy then you will have to do a lot of local advertising. Once people know that you are there providing high quality and affordable products with a very good service, they will surely come for your store. People like to be served very well. Additionally, you have to try to avoid an area that is soaked with similar businesses.